Critically Evaluate Effective International-Myassignmenthelp.Com

Question: Fundamentally Evaluate Why Effective International? Answer: Introducation Quality Human Resource Management for the global cordiality industry is significant. It has an impact on the brand picture and the workers execution. The executives rehearses enhanhce execution in the association. New measurements uncover the advancement of complex factors in the administration business in light of the worldwide associations. A few elements from outside powers influence the cordiality industrys interior administration. Culture decides the character qualities of representatives in an association in view of the sociocultural impacts. Overseeing individuals from various social foundations calls for key usage so as to guarantee that the brand develops as an innovator in the business condition. The national enactments give rules to worldwide associations on the best way to deal with its works on including business approaches. HR rehearses in a serious situation likewise portray procedures that shape the brand. The Human Resource Management is a cutting edge authoritative factor that covers a wide conversation. The presentation the board rehearses energize viable representative administration through significant procedures, for example, enlistment and preparing. The worldwide accommodation industry has organizations which representative cross fringe laborers. The laborers need care and solid installment. This conversation features these key Human Resource Management rehearses along with the difficulties in the worldwide condition. It takes a gander at the prize frameworks and the business understandings for ostracizes and their advantage frameworks. Worldwide Human Resource Management The development of worldwide associations keeps on changing the plans of action in the friendliness business (Boella Goss-Turner, 2013). The utilization of diversifying as market passage procedures causes associations to spread across outskirts. The representative enrollment process thinks about remote specialists just as new laborers from the host nation. The worldwide friendliness industry involves inns, cafés, joints, resorts, occasions, overhauled condos, and travel/the travel industry. This is an exceptionally serious industry with incalculable number of workers. Inspired by the craving for efficiency, benefit and key arranging, key HRM exploits the worldwide condition for better business opportunity(Marler S.L, 2013). The neighborliness business is administration arranged and it has a client centered methodology. The infiltration of worldwide associations across outskirts has its difficulties and points of interest. Other than making an exceptionally serious condition, the worldwide multinationals in the accommodation business have expanded the business by fusing more organizations with a specialty center to business. This rearrangement of HR rehearses joins worldwide connection and the human factor. So as to comprehend the elements in these areas, it is imperative to characterize the HR components of an organization(Thompson, 2011). It is likewise urgent to take a gander at the market factors, which impact HRM rehearses. These are huge in the usage of vital administration and decrease of bungle causes. Execution Management The high disappointment pace of bungled associations in the worldwide condition is because of human elements. Among them are representative and administration issues. Poor working conditions, displeased specialists, worker provocation and unjustifiable business terms are significant reasons for this. Viable administration of individuals in worldwide associations, for example, inns calls for hazard the executives through word related security. PM is about hierarchical targets, and the capacity to adjust these with the faculty factors for a serious edge(Cummings Worley, 2014, p. 265). The representative support makes ready for authoritative advancement in light of the fact that the laborers give proof based data about their needs. They add to changes and dynamic procedures for work structure, ability the executives, ceaseless and transformational change. These invigorate better execution around the globe. Execution the board is the adequacy of the workforce delineated through the representative capabilities and execution (Hitt, Ireland, Hoskisson, 2012). Execution the executives for the cordiality business considers the exhibition needs in the administration business. It centers around profitability and the fortification of human limit on the grounds that the proportions of execution spin around individuals. Representatives influence the procedures in light of the fact that the business gains from quality and effective administrations. Individuals will pay more for brisk booking, eatery administrations, cooking, security, and cleanliness administrations. Skilled initiative work force guarantee that the representatives see how to cause the client to feel increased in value. The associations capacity to offer extraordinary client experience adds to the money related execution. HR Competencies The business condition calls for capable abilities for HR pioneers and representatives. The aptitudes should coordinate the goals of the association. Research shows that conduct traits can characterize change inside a gathering of individuals (Marescaux Luc, 2012). Individuals impact the result of procedures. Laborers who have the self-assurance bolster the association as its continued looking for fruitful as a result of the responsibility and individual enthusiasm that they have. So as to get the best execution from the laborers, a brand in the accommodation business needs to have solid arrangements. As indicated by the Singapore Institute for Human Resource Professionals, guaranteed pioneers in HR must have the national accreditation (WSG, 2017). Having proficient initiative sets a model for different specialists to build up their demonstrable skill for brand value. A portion of the vital aptitudes required for the accommodation business incorporate help greatness, client care and propelled the executives. All lodgings and visitor offices look to convey brilliant client assistance. Having a capable group in the culinary, tasks, administration and the executives units adds to consumer loyalty. Delicate aptitudes, for example, character qualities and hard abilities like baked good aptitudes are significant in the business (Adams Sisson, 2013). These capabilities may differ starting with one association then onto the next however there should be a harmony between specialized aptitudes and individual capacities. Choice and Recruitment Workers prospecting for openings for work in the worldwide friendliness industry need equipped aptitudes so as to fit in to the vital associations. The arrangement of aptitudes with authoritative desires is a best practice. Skilled associations employ profoundly qualified work force who depict proficient and individual points of interest. The Selection and enlistment of representatives must identify with the necessary abilities. The expected set of responsibilities for a visitor administration fragment needs to catch administration aptitudes, pleasantness, and an amiable character. Correspondence capacities apply over all employments in light of the fact that the business rotates around individuals. Employing awkward work force may prompt certain dangers, for example, carelessness, which can bring down the brand image(Citchley, 2017). A thorough enrollment process follows authoritative HR approaches, industry norms and worldwide patterns. It is unprofitable to put resources into equipped hierarchical structures yet bargain on significant security subtleties. Present day neighborliness focuses like inns face worldwide dangers, for example, psychological warfare. Vacationers visiting any zone far and wide are interested to realize what arrangements are accessible. The security of representative information is additionally a significant move by present day associations because of online exchanges and appointments made by visitors. Diversified lodgings can't overlook the estimation of secure shared innovation in the conveyance of administration and the board practices(Mell Grance, 2011). Estimated administration is productive in light of the fact that it guarantees that there is greatest utilization of assets and representative abilities. The Induction Process. The neighborliness area is tied in with offering administrations to people groups. Contemporary associations in the business receive systems that improve the client encounters. Invitingness, politeness and customized administrations urge clients to return for additional. Accordingly, associations put resources into a key workforce for a superior turnover and representative activity fulfillment. Enlistment establishes the framework for this arrangement by getting ready workers for efficiency through viable execution. This stage adjusts the worker to the brands goals, standard of activity and culture. The organizing of the enlistment procedure guarantees that representatives experience the associations strategies and approaches adequately. In the neighborliness business, this turns into a test due to the duplication of value benefits over the sub branches. The JD procedure considers competitors dependent on their particular, advert arrangement, evaluations and competency interviews. Workers need to concur with their pioneers on the Key Performance Indicators (KPI) and how to accomplish them(Maitra Srivastava, 2016). The dynamic procedure advises laborers on the associations esteems, missions, vision and client base. Equipped working methods rely upon the aptitudes depicted by the representatives. The structures spread out by the brand must energize viable connection by workers for execution. The supervisory crew defines the objective from the second a worker joins the association. Preparing and Talent Management. Distinctive staff have singular capacities and abilities, which supplement their expert preparing. It is the job of the Human Resource Management to take advantage of these capacities for the better of the organization(Dries, 2013). Preparing fills in the hole between abilities hole and authoritative needs. Essential preparing in the utilization of innovation apparatuses, for example, tablets, cell phones and innovation gadgets is significant. Contemporary methodologies in the board and tasks incorporate the utilization of programming administration applications for effectiveness. These are frameworks c

An Introduction To Multiculturalism The Concept Sociology Essay

An Introduction To Multiculturalism The Concept Sociology Essay The meaning of multiculturalism relies a lot on the setting where it is examined. Idea of multiculturalism is continually fluctuating as more individuals make their voices heard to a repetitively expanding crowd. Multiculturalism suggests the different points of view individuals create and keep up through assortments of experience and foundation originating from racial, ethnic, sex, sexual direction as well as class contrasts in our general public. Multiculturalism is the acknowledgment or advancement of different ethnic societies. It is assorted variety substantial to the segment make-up of a particular spot, frequently at the hierarchical level, for example schools, organizations, neighborhoods, urban communities or countries. In this unique situation, multiculturalists advocate stretching out evenhanded status to unmistakable ethnic and strict gatherings without advancing a particular ethnic, strict, as well as social network esteems as focal. Multiculturalism should protect the beliefs of balance, value, opportunity and regard for people and gatherings as a guideline essential to the accomplishment of a country. Foundation of British Public Life Style that grasps Multiculturalism the Evolution Britian is one of Europes most multi-social countries. There are various strategy drivers and chronicled happening that have driven Britian to advance into multicultural society that it is today. There is no curse of movement in the 1914 and 1948 Nationality Acts. Migration stayed low, anyway until after 1948. In 1953 the complete number of outsiders to Britain was 2000 and before the finish of the main portion of 1962 the number had ascended to 94,500. The 1948 British Nationality Act set up positive migration rights to Citizens of Commonwealth nations. England encountered an expansion in migration rate in present war time due on inadequacy of work. At first men alone came to Britain for occupations however in late 1960s and mid seventies their families went along with them. These included for the most part Hindus, Sikhs, Muslims and Buddhists just as Christians and they settled in London, in the Midlands and the North and in the seaport towns of Liverpool and Cardiff. The migration heap of 1960s and mid seventies made UK an ethnically and strictly differing network. The possibility that the worker would eventually consolidate and turn out to be a piece of the host culture which was given in mid-50s was dismissed. These people group build up their own social qualities. Racial pressure expanded and before the finish of 1950s migrants were exposed to unjustifiable supremacist assaults. This brought about the thought that migration and race relations were politically dubious issues and there was a developing effort to present movement controls. Somewhere in the range of 1950 and 1955 certain control measures were embraced to decrease the deluge to Uk as the quantity of West Indian, Indian and Pakistani workers expanded. In any case, regardless of the severe movement strategy the number of inhabitants in workers is as yet developing In the course of the most recent decade the vast majority of the workers originated from the Indian subcontinent or the Caribbean, for example from previous British states. In 2004 the quantity of individuals who became British residents rose to a record 140,795 an ascent of 12% on the earlier year. This number had risen significantly since 2000. The colossal larger part of new residents originate from Africa (32%) and Asia (40%), the biggest three gatherings being individuals from Pakistan, India and Somalia. This brought about changes to the British lifestyle and the UK got known as a multicultural network. In any case, more as of late the term multiculturalism is turning into a challenged idea both in sociological talk and in late approach making. The term multiculturalism is for the most part thought to have emerged in Britain in a discourse by the then Home Secretary, Roy Jenkins in 1966. While this term is present in the UK there are regularly cases where neighborhood governmental issues can serve to reject minority societies while advancing the estimations of the predominant white culture. Multiculturalism is likewise a term which portrays parts of social arrangement. Multiculturalism is utilized in various manners which can serve either to commend distinction or to go about as a spread for what, in any genuine terms, is another type of authorized digestion. It likewise should be perceived that different ethnic gatherings presently comprise of huge quantities of individuals who have been conceived in Britain. Reasons for Reduction in Peoples Moral Value and Multi-social Understandings of Harmony in UK 1. Materialistic Lifestyles and Lack of Religious Influences Nowdays individuals are slanted towards financial headway as opposed to social progression on premise of adhering to the virtues. Effortlessness has been taken over by extravagent ways of life and additional requirements. This brings human cirlce of conduct and realizes huge effect on the whole social texture. There is absence of strict and otherworldly impacts on individuals, and they don't will in general have confidence in temperances and moralities. In The Twilight of a Great Civilization, concerning absence of strict effects on countries and resulting rise of unethical behaviors, Theologian Carl Henry expressed that there is no fixed truth, no last great, no extreme significance or reason, and that the living God is a crude illusion㠢â‚ ¬Ã¢ ¦ it champions supernatural quality, mysterious powers and powers, fellowship with nature and intriguing religions. This idea of illusional God is taking up establishes in different areas of British society. 2. Divided Family Structure A broken family is adverse to the advancement of an individual and generally brings about low self-resolve. Among the various components for the decay of ethics among the adolescent, for example, absence of strict instruction and gratefulness and companion pressure, a broken family were expressed as the main sources. The family is the essential structure squares of society. Misuse whether sexual, physical, enthusiastic, or mental is an undeniable and devastating issue in families today. Youthful grown-ups, couples and old battle with nervousness, gloom, alarm assaults, sex dependence, misuse, inbreeding, rest issue, separate, midlife ailment, passing and a lot more issues. The family has significantly changed in the course of the most recent 30 years. This outcomes in the crumbling of ethics, values, convictions, needs, and ways of life. Such incoherent social frameworks where an individual is so standoffish from family would show dismissal and absence of trust to different individuals from the general public particularly those from outsider societies. Absence of agreement in family structures eventually lead to absence of amicability in multi-social society. 3. Disappointed Youth Young individuals are instructed in our schools and universities that morals, ethics, good and bad rely on the circumstance. A few instructors and educators utilize the idea of Values Clarification to instill understudies that their wants speak to substantial good and moral qualities. A considerable lot of these individuals have grown up and are among our most elevated pioneers today. Ethical quality is crucial in every aspect of society. It is the basic instruction youngsters acquire that confers moral qualities that bless with enduring advantages. Todays lessons produce blended outcomes. Verbally abusing and bulling because of bigotry is common in British schools and instructive frameworks. This makes inconvenience understudies from different societies and makes feeling of disharmony. 4. Negative Messages by Media Billboards, magazines, TV ads, music recordings all depict messages of sex, brutality and extreme ways of life. Blood gore thrillers or activity stuffed ones are on the whole loaded with pictures of brutality. Indeed, even computer games have component of experience by implanting dashes of viciousness by utilization of firearms, explosives, blades. These channels of introduction to voilence makes us inclined to being genuinely harsh, and upgrade patterns of agression, outrage and brutality in the general public. Rough and forceful patterns call up for dis-amicability among different fragments of multi-social society. 5. Bigot Behavior Racists don't care for outside individuals who live in the UK, either as foreigners or as guests. Bigot conduct is increasingly across the board in regions where there are numerous settlers or in towns where there are numerous universal understudies. Bigot conduct infers the utilization of slang articulations. The British Crime Survey uncovers that in 2004, 87,000 individuals from dark or minority ethnic networks said they had been a survivor of a racially roused wrongdoing. They had endured 49,000 brutal assaults, with 4,000 being injured. Simultaneously 92,000 white individuals said they had additionally fallen casualty of a racially inspired wrongdoing. The quantity of savage assaults against whites arrived at 77,000, while the quantity of white individuals who detailed being injured was multiple times the quantity of dark and minority ethnic casualties at 20,000. The vast majority of the guilty parties (57%) in the racially inspired wrongdoings distinguished in the British Crime Survey are not white. White casualties said 82% of wrongdoers were not white. 6. Hatered Flared because of Terrorist Attacks According to a report by BBC race-loathe violations expanded by just about 600 percent in London in the month after the July 7 bomb assaults, with 269 additional offenses supposedly inspired by strict disdain answered to the Metropolitan Police, contrasted with a similar period last year. [1] Muslim people group living in Britian becomes exposed to unforgiving perspectives since they are totally accepted to be from psychological militant gatherings. Strict pioneers of Muslim gatherings hold the view that administration and race bodies for seeking after a strategy which, he asserts, has estranged Muslims. These perspectives were expressed to be ludicrous by the Commission for Racial Equality. This break between those speaking to Muslim people group and the Commission for Racial Equality mirror a profound set feeling of restricting perspectives. Proposals to Enhance Understanding and Harmony among Various Sections of British Society Media Propagation Media can assume an essential job in advancing harmony and congruity situated messages. Job of Ed

2012 Freshman Decisions are Available - UGA Undergraduate Admissions

2012 Freshman Decisions are Available - UGA Undergraduate Admissions 2012 Freshman Decisions are Available Final freshman decisions are now available online, and the applicant pool this year was very strong! We had roughly 19,000 applicants, which was our largest applicant pool ever. Here are a few notes about the decisions. Please do no have everyone in your family try to log onto the site. It will only slow down our servers, so I suggest that just you, the student, log in, as multiple people logging in might lock down your myStatus page. You can then share this information after you see it. I do not have any detailed statistics for the admitted or wait-listed group, but I will post them early next week (most likely just the mid 50% ranges). Rough data has the admitted students (all admitted freshman, including earlier admits) with about a 3.87 GPA based on how UGA calculates it (not what is on a HS transcript), an average of about 6 AP or IB classes, and roughly a 29 ACT/1310 SAT CR/M. Please do not post any of your statistics on this blog, as that is not what this is site is about, and there are other places to do this (and many personal stats are not quite how we see them, ie. GPAs, balance of test scores, etc.). Before commenting about any other students who have a decision, please review my elephant fable post, http://ugaadmissions.blogspot.com/2012/03/elephant-parable-2012-edition.html, and understand that you may not know everything about another person. I will delete any comments that are offensive, ask for personal information/stats from others, or are that fall into the unacceptable comment type that which bully, intimidate, or harass any user; post content that is hateful or threatening (see New Visitors intro on right side of blog). I have put up three posts this morning, one for each of the three decision possibilities, with details about each decision and some links to FAQs. Please read everything about a decision before commenting. Please remember that both the other students and the admissions counselors in my office are actual people, and treat them with respect. Before hitting submit on a comment, make sure you actually want to post it. No matter what the decision, know that there a a number of college options, and UGA is just one of them. After decisions are out, the next steps are up to you, from depositing at a school, signing up for housing, etc. Make sure you take care of everything post-decision! Go Dawgs!

Government And Local Officials During The 100 Day Period

During the 100-day period from April 6th to mid-July, 1994, an estimated 800,000–1,000,000 Rwandans were killed, which equaled as much as 20% of the country s total population and 70% of the Tutsi population living in Rwanda at the time. The genocide, which was begun by Hutu extremists in the capital of Kigali, spread throughout the country with astonishing speed and brutality. The Hutu government and local officials provoked ordinary citizens to bring death upon their neighbors. The way the government and local officials increased the hate between the Tutsi and the Hutus were by using the radio and newspapers. The national radio station, or RTMLC, and the newspapers that were being distributed mainly in Kigali were the ways these†¦show more content†¦a telegram with several requests. The requests were for more troops, to intercept weapons, and to shut down the radio. The U.N. denied the requests and stood by as this all happened, acting as if they had no idea what wa s going on. There should have been an intervention of some kind as soon as they received the telegram from General Dallaire. If the radio had been jammed, the killings would not have happened as fast as they did, or there would not have been as many deaths as there were. Propaganda was a huge contributor to the genocide, and most of the propaganda was spread through the same airwaves that the U.N. would not allow to be jammed. If the U.N. had not failed to respond to General Dallaire’s requests appropriately, the genocide probably would not have happened. There was a lot of history involved between the Tutsi and the Hutu people of Rwanda even before the genocide occurred. This history goes back even before the Europeans came to Rwanda. The Hutu have always been the majority, but the Tutsi were considered the elite. This was especially true because before the Europeans came, they had a Tutsi as their king. In the early 20th Century, when the Belgians took control over the Germans, they found the Tutsi to be easier to get along with and to be more â€Å"graceful† in appearance (meaning more Caucasian). In 1933, the Belgians introduced ethnic identity cards and made sure most of the jobs and education went to the Tutsi, which angered the

What Causes Stress And My Career And Family...

Sometimes it can seem as if there s nothing you can do about your stress level. When you are operating from your logical brain, the brain says things like... The bills aren t going to stop coming, there will never be more hours in the day for all of the errands I need to run, and my career and family responsibilities must be done or calamity will strike. Most of us become so acclimated to stress in our daily lives, that it becomes our second nature and we do not know what it is that causes stress. The answer is, what causes stress are the thoughts that we are thinking. When we experience stress it is because our thoughts are aligned with a potential consequence (in other words the absence of what we want to have happen) instead of the outcome which we desire. We are operating out of fear. It is easier to understand this difference when thinking about the example of two athletes. One athlete enjoys their sport and is confident in their own self worth. Therefore when this athlete steps up to the starting line, their thoughts are aligned with winning and the fun of the race. The emotions flooding this athlete s system are ones of anticipation and excitement and enjoyment of their sport. The other athlete may be struggling with self worth and lacking confidence and so when they step up to the starting line, their thoughts are not aligned with winning, instead their thoughts are aligned with not losing. The possibility of loosing and the consequences of such an outcomeShow MoreRelatedReport on Human Resource Management on Nestle Kabirwala Ltd.12369 Words   |  50 Pageslittle nest. One of his agents suggested that the nest could be exchanged for the white cross of the Swiss flag. His response was firm: I regret that I cannot allow you to change my nest for a Swiss cross .... I cannot have a different trademark in every country; anyone can make use of a cross, but no-one else may use my coat of arms. Meanwhile, the Anglo-Swiss Condensed Milk Company, founded in 1866 by Americans Charles and George Page, broadened its product line in the mid-1870s to include cheeseRead MoreLanguage of Advertising and Communication Via Advertising16651 Words   |  67 Pageslanguage variability are discussed as possessing varying degrees of influence on text-formation and text-interpretation components of mass media language. This work is an attempt to examine how advertising differs from other types of communication and what its functions and contents are. We should look at advertising not only as an economic and social factor, but also as a form of communication with specific goals and mechanisms of reaching it. Being a combination of both verbal and non-verbal meansRead MoreLanguage of Advertising and Communication Via Advertising16638 Words   |  67 Pageslanguage variability are discussed as possessing varying degrees of influence on text-formation and text-interpretation components of mass media language. This work is an attempt to examine how advertising differs from other types of communication and what its functions and contents are. We should look at advertising not only as an economic and social factor, but also as a form of communication with specific goals and mechanisms of reaching it. Being a combination of both verbal and non-verbal meansRead MoreInside the Meltdown49737 Words   |  199 Pagesgetting a lot of media attention, and I think that s positive because I think the FDIC is all about public confidence. That s how we maintain the stability with people having confidence in our brand and our insurance guarantee, and I think we ve done that fairly successfully. We have seen a lot of stability. People are keeping their money in banks, which is good. ... I think we ll be judged by how history judges us, whether we continue to be effective in trying to stabilize the banking sectorRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesthe Contributors †¢ 343 _ IN TR OD UC TIO N Michael Adas B y any of the customary measures we deploy to demarcate historical epochs, the twentieth century does not appear to be a very coherent unit. The beginnings and ends of what we choose to call centuries are almost invariably years of little significance. But there is little agreement over when the twentieth century c.e. arrived, and there were several points both before the year 2000 (the collapse of the Soviet Union

What Do Ethics/Morality in Business Mean Free Essays

What do ethics/morality in business mean? Difference between success and failure! The most important attribute that distinguishes business long-term success, are the practices of admirable business ethics/morality, which are then interpreted as the integrity of the company. So in essence, ethics/morality in business is the behavioral aspect that dictates all dealings within their world.In the business world most ownership or management groups, describe this function in three ways, avoiding breaking the law, avoiding actions that will result in law suits and negative publicity that reflects negatively on the image of the company. We will write a custom essay sample on What Do Ethics/Morality in Business Mean or any similar topic only for you Order Now The reason these are of the utmost concern is that they involve the loss of profits and reputation. Unfortunately, the moral and ethical way companies do business varies drastically; it is inherent to their perception of what is ethically right or is ethically wrong.In a research study by IBE (The Institute of Business Ethics), the findings where clear that companies displaying a clear commitment to moral conduct distinguished and dominated the companies displaying a demeanor of poor ethical conduct. The study has demonstrated that it was profitable to be ethical, by inspection of the financial returns of the companies that participated in the research study. Being trustworthy, meeting obligations, maintaining accounting controls and being respectful did equate into long-term success with economic and profitable growth. Instilling this inherent unambiguous style of doing business will be extremely evident to all you do business with, including your competition. Bribery is a form of corruption, that implies the giving of money or gift that alters the behavior of the recipient (West’s Encyclopedia of American Law), it is difficult to define what a bribe is in business; if you bring a client to dinner for a business meeting, for example, trying to secure a signature on a contract to build their house, is that a bribe or an unethical business practice?Let’s say under the same circumstances you are trying to secure goods from a supplier at a reduced unit price, is this a bribe or unethical business practice or is it exceptional marketing tactics? Let’s look at the scenario put before us within our assignment, is it ethical for executives to accept bribes as an inducement to buy a companies products; we would have to determine what the alleged bribes where, was it a dinner or maybe a night out on the town with the tab being picked up by the company trying to sell their goods to the executives company, was it a onetary amount and how was the incident facilitated. Another scenario, you give a campaign donation to a political candidate, for their consideration and vote if elected for a Bill that you support, is that a bribe, it happens all the time in the political arena of our government, with the parties not being indicted or accused of any crimes. There are many factors to take into consideration when deliberating this topic that we do not have the answers to nor are they at our disposal within our assignment.On the other hand, if there are clear specifics within the company’s bylaws or contractual agreements with their employees that describe how the company defines bribes and actions to be taken, this would define their morality and legal stand and the appropriateness in the firing of the executives. Ethics and social responsibility are important in any business because reputation is everything, and these ethical attributes start at the top, then are instilled and enforced by company policy to all in the organization.Unethical procedures within a company will eventually cause mistrust, but that’s not all, remember people talk and words of the mouth are a powerful vehicle in undermining or even destroying any company. We all have witnessed the downfall of businesses, remember ‘Enron’ an energy company based in Houston, Texas, where share holders lost $11 billion dollars and over 4000 employees lost their jobs, due to use of accounting loopholes, poor financial reporting and special-purpose entities that would potentially isolate the firm from financial risk that where all facilitated by corporate greed and unethical practices! Wikipedia, The free Encyclopedia, Nov. 2001) It is important to keep in mind that business failure is a direct reflection of a lack of business ethics, and the true understanding of right and wrong and implementation of the correct morals and ethics create long-term business and economic success. Customer relationship is omnipotent in achieving long-term business success; it is essential that the business is founded on principals that are based on sound ethical practice. This will create an atmosphere of trust insuring existing customer return and enhancing the migration of new relationships and customers to your firm.Success attained without a foundation of strong ethics will ultimately be short-lived, however there are some exceptions to this but they must be considered as highly unlikely. How to cite What Do Ethics/Morality in Business Mean, Papers

Security On The Web Essays - Cybercrime, Computer Network Security

Security On The Web Security On The Web How do you secure something that is changing faster than you can fix it? The Internet has had security problems since it's earliest days as a pure research project. Today, after several years and orders of magnitude of growth, it still has security problems. The Internet is being used for a purpose for which it had never intended to be used for. It is somewhat ironic that the early Internet was design as a prototype for a high-availability command and control network that could resist outages resulting from an enemy attack, yet it cannot resist college undergraduates. The problem is that the attackers are on, and make up apart of, the network they are attacking. Designing a system that is capable of resisting attack from within, while still growing and evolving at a rapid pace, is probably impossible. Deep infrastructure changes are needed, and once you have achieved a certain amount of size, the sheer inertia of the installed base may make it impossible to apply fixes. The challenge for the security industry is growing. With the electronic commerce spreading over the Internet, there are new issues being developed everyday such as non-repudiation that will need to be solved. Financial institutions will have both technical concerns, such as the security of a credit card number or banking information, and legal concerns for holding individuals responsible for their actions such as their purchases or sales over the Internet. Issuance and management of encryption keys for millions of users will pose a new type of challenge. While some technologies have been developed, only an industry-wide effort and cooperation can minimize risks and ensure privacy for users, data confidentiality for the financial institutions, and non-repudiation for electronic commerce. With the continuing growth in linking individuals and businesses over the Internet, some social issues are starting to surface. The society may take time in adapting to the new concept of transacting business over the Internet. Consumers may take time to trust the network and accept it as a substitute for transacting business in person. Another class of concerns relates to restricting access over the Internet. Preventing distribution of pornography and other objectionable material over the Internet has already been in the news. We can expect new social hurdles over time and hope the great benefits of the Internet will continue to override these hurdles through new technologies and legislations. The World Wide Web is the single largest, most ubiquitous source of information in the world, and it sprang up spontaneously. People use interactive Web pages to obtain stock quotes, receive tax information from the Internal Revenue Service, check the local weather, consult a pregnancy planner to determine ovulation dates, conduct election polls, register for a conference, search for old friends, and the list goes on. It is only natural that the Web's functionality, popularity, and ubiquity have made it the seemingly ideal platform for conducting electronic commerce. People can now go online to buy CDs, clothing, concert tickets, and stocks. Several companies, such as Digicash, Cybercash, CarParts.com, and First Virtual, have sprung up to provide mechanisms for conducting business on the Web. The savings in cost and the convenience of shopping via the Web are immeasurable. Where as most successful computer systems resulted from careful, methodical planning, followed by hard work, the Web took on a life of its own from the very beginning. The introduction of a common protocol and a friendly graphical user interface was all that was needed to ignite the Internet explosion. The Web's virtues are extolled without end, but its rapid growth and universal adoption have not been without cost. In particular, security was added as an afterthought. New capabilities were added to satisfy the growing demand for features without carefully considering the impact on security. As a general-purpose, scripts were introduced on both the client and the server sides of the Web. It did not take long for the Web to move from the scientific community to the commercial world. For then the dangers of accidental and malicious abuse grew. At this point, the security threats became much more serious. The incentive for malicious attackers to exploit vulnerabilities in the underlying technologies is at an all-time high. This is indeed frightening when we consider what attackers of computer systems have accomplished when their only incentive was fun and personal enjoyment while boosting their egos. When business and profit are at stake, we cannot assume anything less than the most dedicated and resourceful attackers typing their utmost will and determination to steal, cheat, and perform mischievous attacks against their pray (users of

Similarities of Walt Whitman and Emily Dickinson Essays - Literature

Similarities of Walt Whitman and Emily Dickinson Essays - Literature Similarities of Walt Whitman and Emily Dickinson Walt Whitman and Emily Dickinson's works have numerous differences. Compared to Dickinson's short and seemingly simple poems, Whitman's are long and often complex. Yet both twentieth century writers share several similarities when delved into thoroughly. Though their approaches differ, they often deal with the same themes, and both pioneered their own unique style of writing. Using death as a theme is probably the strongest connection that Whitman and Dickinson share. Whitman's view on death is reflective of his belief in Transcendentalism. In "Song of Myself", Whitman uses the scientific principle of Thermodynamics to assert that there is life after death, because energy cannot be destroyed; only transformed. In stanza six, he writes "And what do you think has become of the women and children?/ They are alive and well somewhere,/ The smallest sprouts shows there is really no death". Whitman contends that life remains long after death, and to find him now all one must do is look "under your boot-soles". Dickinson's writings on death are more complex and paradoxical. She personifies death, generally seeing as a lord or as a compelling lover. In one of her more popular poems, "Because I could not stop for Death", death is like a kindly courter. He picks her up in a "Carriage held but just for Ourselves-/ And Immortality". Many of her other poems are about the moment of death, and what happens when the living cross over into the dead. In "I heard a Fly buzz- when I died", Dickinson tries to explain what happens at the boundary of death. She describes the experience as conflicted as she strives to define that moment with vivid images and sounds. Although Whitman and Dickinson write about death in different contexts, both seem to feel compelled to tackle the issue repeatedly. It is also apparent that neither felt intimidated about death. Whitman refers to his impending death in the final stanza of "Song of Myself". Dickinson herself wrote (to her cousins), "Little Cousins,/ Called back-/ Emily." on her deathbed. Religion is also another subject both writers struggle with, and it often ties into the death theme. During the Romantic era, previous ideals and morals were questioned. Religion was scrutinized, and often considered outdated and irrelevant. Whitman challenged the traditional idea of religion, basing his philosophy off of transcendentalism. He collapses the distinctions between the spiritual and the secular. He often puts himself in place God. For example, in "Crossing Brooklyn Ferry" he implies that he can see across time. In stanza three, he directly associates himself with Jesus Christ by writing "I am with you", an echo from the Bible. Whitman frequently uses this echo technique, not only in "Crossing", but also in "Song of Myself". Stanza 19 in "Song" is parallel to the feast of the rich man in the Bible. Once again he compares himself to Jesus, inviting "the wicked just the same as the righteous". Despite the tendency of Romantics to dismiss God completely, Whitman, perhaps due to Puritan pressure, felt the need to address the larger issues of religion and God. His assertion that spirituality is found in each of us, not in some higher being is a result of his constant questioning of traditional beliefs, combined with his inability to discard all notions of morality and values. Emily Dickinson's philosophy on death was much more traditional, yet she too constantly questioned the Calvinistic beliefs she had grown up with. Her fixation on death is a fundamental part of her religious beliefs, and many of her poems focus on her anxiety over her Elect status. Many of her poems seem to question God's existence, and the importance of Him if He does exist. In one poem she seemingly makes fun of God, saying "That we had rather not with Him/ But with each other play". Yet many poems seem quite sure that He does indeed exist. This belief is emphasized by such lines as "I know that He exists", "I never spoke with God/ Nor visited in Heaven-/ Yet certain am I of the spot/ As if the Checks were given-". Like Whitman, Emily feels the need to challenge the role of religion, yet both

7 Steps to Becoming a Self-Made Millionaire

7 Steps to Becoming a Self-Made Millionaire So you want to be a millionaire, but you don’t come from money and you don’t have much to build on. It is possible, but it will take an awful lot of work. The first question you want to ask yourself is why this is important to you. The correct answer usually isn’t â€Å"I just want to be rich.† Think about what matters to you and what your dreams are, and focus on those instead of the dollar amount in your bank account.Here are a few ways you could give it a try.1. Work HarderIf you want to be a self-made miracle success story, you’re going to have to work and study a lot harder than everybody else. You’re going to have to constantly push yourself- never let yourself get complacent, stop learning, or cease seeking out new challenges. Make to-do lists and complete them. Then make new ones.2. ReadReading is the number one thing you can do to boost your chances of success. You’ll get new ideas, stay on the cutting edge of every conversati on, and generally just stay smart and sharp. Which, if you want to be a millionaire, is what you’ll need to do. Grow your knowledge and skill base as widely as possible. Develop interests and pursue those interests doggedly. Be the best at something.3. Find a MentorYou should already be surrounding yourself with successful, like-minded people. It’s great to shift your own outlook and build some momentum. But take care to single out a mentor. Yours could be a parent, teacher, career mentor, yourself, or even a character in a book. The point is to choose someone you admire, whom you can emulate and become more successful in the process.4. Don’t Waste TimeFrom now on, your time is money. Don’t invest your time in anything not worth the effort. And cut back on your television and social media intake. If you keep your YouTube video watching habits and other screen time down to an hour a day, imagine how much more you could get done.5. Be a Good PersonDonâ€⠄¢t just aim to be rich in money; aim to be rich in spirit. Tip well. Listen attentively. Give to those less fortunate than you and be sure to take time to care for your loved ones. The pursuit of success can often be a lonely one- don’t leave your family and friends behind. And be sure to give back wherever possible. Your soul is as important as your bank account.6. See the Big PictureDon’t just focus on your short-term success and set lofty goals for the year’s end. Focus on the bigger picture of how you want your life to be shaped. Keep your eye on the biggest, most motivating prize and let yourself be continually driven and inspired.7. Live FrugallyYou sometimes have to spend money to make money. But that doesn’t mean you should spend whatever you make. Try to live as humbly as possible while you amass the cash you’ll need to take yourself to the next level.

Case Study on South West Airlines Example | Topics and Well Written Essays - 2250 words

On South West Airlines - Case Study Example The company is also a fun place for people to work and is regarded very highly by employees. There are many aspects of this success of Southwest Airlines. In this essay we will present a SWOT analysis alongside with an analysis of porter’s five forces. This will also include the financials of the company. The organizational culture of the company and its operations and leadership will be discussed. Issues the company is facing currently will also be discussed and recommendations will be made. SWOT Analysis Southwest Airlines Southwest Airline has displayed cost leadership in the airline industry by turning cost effectiveness into profits. The culture of the company is also in line with the core values of the airline. Below an in depth view of strengths, weaknesses, opportunities and threats facing the company will be taken. Strengths The most impressive thing about Southwest Airlines is its financial records. The company is yet to report a loss on its balance sheets and this i s a big achievement considering the ups and downs airline industry in US faces. Since 1972 the company has given annual returns of around 25%. This shows the impressive performance of the company. The airline believes in friendliness and love in customer relationships as well as employees. One of the main reasons of success of the company is its employees. The friendly culture of the company illicit the best out of every employee of Southwest and that is why innovative ideas are given by lower and middle level employees. This is one of the reasons of Southwest Airline’s success. The management of Southwest Airlines has done an amazing job in crafting its company’s strategy. The strategy of cost leadership has done wonders for the company and I personally think that the idea of being cost effective in the airline industry great. Usually airlines have huge operational costs so they do not go for such a strategy but Southwest has shown the world that this can be done. Thi s strategy has proven itself to be a winning strategy. Southwest Airlines reported a profit of USD178 million in 2008 (Bloomberg, 2011). This was the time when recession had badly hit the US economy but still the company was able to reap profits. The operating expense of the company have not grown significantly even during recession. Operating expenses were $1,280 million in 2007 while in 2008 they grew to $1,385 million. Also the revenue in 2008 increased as compared to 2007. In 2007 revenue figure was $9,587 million and in 2008 it grew to $11,023 million. The CGS also has grown accordingly, in 2007 it was $7,235 million and in 2008 it was $8,590 million (Bloomberg, 2011). This shows that the costs of Southwest have not increased significantly. The company has tried to differentiate its policies from its competitors by doing everything in its own way. Employees were not fired in tough times, cost cutting was given attention rather than value addition, flights for shorter routes was started and a friendly work culture was introduced in the company. All this was not the usual trend in the industry but this became the basis for Southwest’s success. The company has proven that conventional thinking has led many airlines into huge loses (Freiberg & Freiberg, 1997). One of the operating practices in the company is to schedule more flights a day and pilots work an hour more than in other airline companies (Mouawad, J. 2010). The company also pays its

The Business Report Essay Example | Topics and Well Written Essays - 1000 words

The Business Report - Essay Example The selection of simple accounting software may yield losses because of high chances of misplacing information. Besides, some of these strategies have limited capacities to enable smooth integration of all facets of business, as well as the centralization of the data sources. Therefore, a start-up IT company will begin with Excel software because it is the cheapest. However, with increasing demands, growing customer base and the complexity of financial, sales, logistics, and other operations, such companies will be forced to seek alternative packages that match with the robustness of the work. Therefore, the Enterprise Resource Planning (ERP) would be the most appropriate solution. However, ERP services are provided by different vendors, the most genuine and global leader being SAP. Packages from SAP exist in four categories, which depend on the size of the company and the cost available for investment. SAP packages are most robust approach because they synchronize and integrates dat a from the customers with the data from the sales of product and other related items. For this reason, the system makes it possible to store huge data and connect the various items and access them when needed or update the information when needed as opposed to excel. Selection of appropriate SAP package is necessary for the IT firm along its growth process. It minimizes the cost of operation and increase the output because of the efficient coordination of the business and the ability to run multiple items simultaneously. The startup companies lack enough resources to invest in purchasing and implementing the ERP packages. Such companies would need to use the cheapest available packages like Excel. The spreadsheet is the most appropriate package for recording and storing information on purchasing, sales, storage, customer information, and finances. The package

Problems Facing The Economy in the Greenspan Era :: Economics

The Economy Q: What is wrong with the economy? -  Ã‚  Ã‚  Ã‚  Ã‚  A terrible loss of jobs, over 2 million jobs have been lost. However I would like to state it isn’t just one person’s fault. -  Ã‚  Ã‚  Ã‚  Ã‚  The complete and utter desolation of the tech industry†¦ we all know about the dot com bust and how many problems that caused. -  Ã‚  Ã‚  Ã‚  Ã‚  Also September 11th didn’t help too much. The terrorist’s defiantly achieved their objectives in really messing up our way of life. While the wealthy are becoming richer and the number of millionaires and billionaires is skyrocketing, there is another reality. Since 1973, 80% of all families have seen their incomes decline or remain stagnant. The average American today is working longer hours for less income-and has every reason to worry that the future will be even worse for his or her children. Television news shows may not feature it. Reader's Digest may not discuss it, and the leaders of the Democratic and Republican parties may not make it a priority, but the decline in the standard of living of the average worker is, far and away, the most important and central issue facing this country. The rich are getting richer; the poor are getting poorer; and the middle class is shrinking. This is the great truth of contemporary U.S. society. It may sound dramatic but I believe that the future of the nation depends upon reversing this destructive process. There are a number of reasons why inequality in wealth and income in America has grown over the last 20 years. President Jimmy Carter in 1977 and President Ronald Reagan in 1981 and 1986 instituted "tax reform" with the support and approval of the Democratic Congress. The results were to lower taxes significantly on the wealthy and the large corporations, and raise them for almost everyone else. Taxes on the very wealthy were cut 12.3%; working- and middle-class Americans saw theirs grow. One of the "reforms" was a large increase in the regressive Social Security tax. Q: What steps have been taken to improve the economy?   Ã‚  Ã‚  Ã‚  Ã‚  There have been multiple interest rate cuts by Greenspan and tax cuts brought on by President Bush, which I believe didn’t really do much. Q: What are the solutions? - Raise the minimum wage. The minimum wage, which has lost 26% of its purchasing power over the last 20 years, must be increased. People cannot survive on $5.15 an hour.

Global Strategy of Lg Electonics

Chapter 1 AN INTRODUCTION AND COMPANY BACKGROUND LOOK AT LG ELECTRONICS LTD Consumer electronics are irresistible, there is nothing quite fascinating than to see someone use an electronic gadget for the first time. There is absolutely no question that consumer technology sparks imagination like nothing else. The Consumer-Electronics industry is the world of entertainment, communication and office products. Currently, the global consumer electronics industry is dominated by the South Korean, Japanese and American companies.One of these South Korean companies is LG Electronics Inc. Originally being established in 1958, LG Group is the merger of two Korean companies, Lucky and GoldStar, hence the acronym LG. Its current slogan, â€Å"Life’s Good† is the bacronym. LG Electronics is the flagship of LG Group, one of the world’s largest electronics conglomerate. The company is the world’s second largest manufacturer of television sets and third largest producer o f mobile phones. Being its headquarters in Seoul, South Korea, LG currently employees 95,000 people worldwide with 75 subsidiary companies globally.The main area for production division lies in mobile communication, digital appliances, digital display and digital media. In terms of distribution networks and worldwide sales, LG stands highest in the consumer electronics industry. Being a good control over the white goods market, LG has the highest market share in the home appliances. The company’s desire to create a happier, better life has always surrounded its history. It has unveiled many new products, applied new technology in the form of mobile devices and digital television in the 21st century and continues to reinforce its status as a global company.A BRIEF LIGHT INTO CONSUMER ELECTRONIC INDUSTRY: From the early 1900’s till late 1980’s and 90’s, consumer electronics, computers, and telecommunications have developed as separate industries. Then came the era of digitalization and it changed the rules of the market by knocking down the walls between and making these industries one as the Consumer electronics industry. Now the consumer electronics market is an industry of $2 trillion. We can segment the consumer electronic industry into entertainment, productivity and communication.The growth opportunities for this industry include mobile devices, personal era, networks and designing smart homes. There exist many investment opportunities in this industry. The convergence of the three separate industries into one is brewing up the perfect storm. And as it was quoted, â€Å"where there’s chaos, there’s opportunity. On November 4, 1959, the Kookje Daily News, one of the most influential newspapers in Korea, published the story of the first Korean-made radio developed and manufactured by LG Electronics (the company was then known as Goldstar).By introducing all the different kinds of appliances produced by LG, the newsp aper projected that â€Å"In the near future, we will be using these devices in our daily lives. † In June 1959, LG Electronics embarked on an ambitious project – the first-ever Korean-made radio. Th company’s lack of experience made many industry observers to doubt the company’s success, aside fro the fact that the task itself was a historical challenge. The local production of component parts was also problematic. Nevertheless, LG Electronics succeeded in producing component parts in local regions, such a switches, sashes, and transformers.Finally, the first domestic radio (Model Name: A-501) in Korea came of the assembly line in November, only five months after the project started. A-501 marked a new era in the history of Korean electronics industry, as more than 60% of the product was made with locally produced parts. The development of the first domestically produced radio clearly shows the entrepreneurship of LG Electronics. The company steadfastly upheld its pioneering spirit and willingness to take on challenges to overcome the hardships it faced.In doing so, LG has succeeded in laying down the foundations for the Korean domestic electronics industry. LG Electronics today embodies the same old pioneering vision, which serves as the engine that propels the company toward the future. In 1958, painful memories of the Korean War still smoldered in the hearts and minds of the Korean people when LG Electronics began to lead the Korean electronics industry. Befitting its reputation as the ‘First Korean Electronics Company’, the words such as ‘The First’ and ‘The Best’ have always accompanied LG Electronics.The history of LG Electronics is deeply embedded in the history of Korea’s electronics industry, and the company’s achievements are milestones that brought up the level of the nation’s electronics industry one stage after another. After succeeding in locally producing it s first radio, LG Electronics wrote its own chapter in the history of Korean electronics industry with the company’s bold, pioneering spirit. LG Electronics developed many of Korea’s first products, such as telephones, refrigerators, TVs, air conditioners, and washing machines.Today, LG has consolidated its position as Korea’s leading electronics company. In 1962, the radio developed by LG Electronics became Korea’s first electronic product to be exported to the USA. The company also further developed various electronic products using proprietary technologies and exported these products to numerous nations in the world, achieving the nation’s goal of ‘Export Korea’. In 1978, these efforts led LG to reach the goal of earning 100 million dollars in export revenues, the first company in Korea’s electronics industry to do so.This feat inspired confidence in the slogan, ‘We can do it’ among Koreans who believed that expo rting is the only way to develop Korea’s economy. â€Å"We made it! † On October 8, 1982, LG Electronics reached an important milestone as its manufacturing plant in Huntsville, Alabama, USA (LGEAI; then GSAI) completed the company’s first ‘Made in USA’ product. In the early 1980s, LG Electronics began to expand its overseas manufacturing plants. The first overseas manufacturing corporation was established in 1982 in Huntsville, a city in northern Alabama, USA.It was soon followed by a string of other overseas manufacturing and sales outposts in Europe, Central and South America and North America. LG Electronics has now become a global corporation with over 76 overseas subsidiaries and over 50 branch offices. LG Electronics faced its biggest challenge during the dispute between labor and management in 1989. However, the incident led the company to strengthen the relationship between labor and management and tobecome the No. 1 Company in terms of lab or and management relationships.In the late 1990s, LG Electronics, with its new Digital LG slogan, officially announced its goal of becoming a world-class electronics corporation. Since then, LG Electronics has introduced many of the world’s groundbreaking products such as IC sets for Digital TV Receivers, 60-inch PDPs, and Internet-capable refrigerators. With these achievements, the company was able to dominate the world’s CD-ROM drive market in 1998, aside from establishing a very strong market position for its TFT-LCD for monitors, shadow masks, air conditioners, CDMA WLL devices, home theaters, and other household electronic appliances.As a result, the words describing LG electronics, such as ‘the first’ and ‘the best’ are no longer merely applicable in Korea, but are now recognized to be true aroundthe world. In January 2004, LG Electronics set the goal to become the Global Top 3. This move defines the company’s resolve tobecome th e world’s top company in field of consumer electronics and mobile communications with the awareness that to get No. 1 position is the only way to survive. To that end, LG Electronics implemented a strategy to become the leader in the highly competitive sectors of home appliances, next-generation digital displays, and mobile communications.LG Electronics continues to blaze the trail in new businesses and ventures into uncharted territories. The company has been able to lead the Korean electronic industry and grow into a global player with its own place among the world’s leading corporations. By taking on new challenges and progressing forward with the frontier spirit, the ‘Legend of No. 1’ of LG Electronics will continue in the global market where infinite potentials are present. THE RECORDS OF BEING ‘THE FIRST’ 1958 Korea’s first electonics corporation established 1959 Korea’s first radio produced. 1962 Korea's first company to e xport radios to the USA. 965 Korea's first refrigerators produced. 1966 Korea's first black ; white TVs produced. 1967 Korea's first air conditioners came off the assembly line. The first Korean corporation to establish an overseas branch office in New York, USA 1969 Korea's first washing machine produced. 1970 Korea's first electronics corporation to go public 1975 Korea's first corporate Central Research Center established. 1978 Korea's first electronics corporation to earn 100 million dollars in export 1981 Korea's first home appliance corporation to introduce a customer service center. 982 First Korean corporation to establish an overseas manufacturing plant in Huntsville, Alabama, USA. 1983 First Korean corporation to establish an Integrated Design Research Center. 1997 Korea's first company to develop 40-inch PDPs using proprietary technology. The world's first company to develop IC Chipsets for Digital TV reception. 1998 The world's first company to develop 60-inch PDPs for H DTVs. Korea's first company to develop organic EL for next-generation displays. The company’s CD-ROMs ranked No. 1 in the world 4 years after their introduction to the market. 999 Korea's first company to develop the synchronous IMT-2000 System. LG’s Whisen Air Conditioners ranked No. 1 in the global market. Korea's first company to develop Korean standard Digital TVs 2002 The world's first company to release Synchronous IMT-2000 Color Phones with Integrated Digital Camera The world's first developer of the â€Å"23GB HD VDR† The world's first company to release a DVD Combo for the Home Theater 2003 The world's first company to release Intelligent Digital TVs The world's first company to develop Integrated Synchronous and Asynchronous IMT-2000 Phones.World's largest 76-inch PDPs produced 2004 The world's largest integrated 55-inch LCD TVs released. Korea's first company to release a 12X External Super Multi-DVD Writers 2005 The world's first company to release T errestrial DMB Notebooks Mission statement LG Electronics pursues its 21st century vision of becoming a true global digital leader who can make its customers worldwide happy through its innovative digital products and services. LG Electronics set its mid- and long-term vision anew to rank among the top 3 electronics, information, and telecommunication firms in the world by 2010.As such, we embrace the philosophy of â€Å"Great Company, Great People,† whereby only great people can create a great company, and pursue two growth strategies involving â€Å"fast innovation† and â€Å"fast growth. † Likewise, we seek to secure three core capabilities: product leadership, market leadership, and people-centered leadership LG Electronics Vision. LGE's mission statement explains that its goal is to become a top innovative electronics company in the world. It takes pride in its company and mployees and believes that this is what will make it into one of the most innovative companies of the 21st century. Marketing Management Philosophy LGE's operates under the product concept of marketing management. From 52†³ Plasma Flat Panel televisions to thin, sleek mobile phones that also store and play music, LGE is a company that is devoted to â€Å"fast innovation and fast growth† (LG Electronics Vision). It has focused on â€Å"developing new products in winning and key businesses, and securing technology leadership. It provides high quality and constantly updated products to further ensure its success as a top electronics manufacturer. Its research and development efforts are specifically concentrated in the area of technological capabilities and developing new growth products (LG Electronics Technology Strategy). As a worldwide corporation, LGE strives to â€Å"make its customers happy through its innovative digital products and services and in doing so operate under the product concept† Chapter 2 LG’s Global StrategySince its inc eption in 1958, LG expands its global operations through the historical patterns of growth in the form of (1)import substitution, (2)export to advanced nations, (3)production in advanced nations, (4)production in developing nations, (5)global production and marketing (Lee, 2000; Sue et al. , 2004). In its very first few years LG received loans and technology assistance from Germany and Japan. It produced electronic products that reached the maturity stage, took the role of providing inexpensive import substitute products to Korean domestic market.In this way, LG laid the ground work for the further growth. In 1970s LG was benefited from Korean government’s export drive and built the major export centers in Gumi and Changwon area of Korea and established massive scale of export production system. By the late 1970s LG engaged in vigorous expansion strategy of the oversea market—particularly targeting USA and Western European markets. However, in the 1980s the growing pro tectionist move in USA and Western European countries stifled its export volumes. In response to these market hanges LG targeted these advanced markets by building color TV factory at Huntsville, USA in 1981, established another TV and VCR factory at Bromes, Germany in 1986 and microwave oven factory in Great Britain in 1988. Starting from 1988, with the wages increases in Korea, LG secured color TV and refrigerator manufacturing facilities in Thailand and Indonesia and started localization policies. From the middle of 1990s LG expanded its manufacturing facilities in Eastern Europe and South American regions in keeping up with the growing market opportunities in Eastern European and South American counties.At the same time period LG actively positioned itself for global competitive system structure. From 1993 LG implemented strategic initiatives for the emerging markets in China, CIS and India. In 1995 LG changed its existing Gold Star brand to LG brand and based on sports marketin g, it expanded to FPD TV/ Monitor market. As of 2009, LG Electronics have four business units that include Digital appliance, Digital display, digital media, Mobile communications. Its global operations has the total 114 overseas business units including many manufacturing units, marketing units, research and development centers and logistics and service units.In Europe and China LG maintains regional business headquarters. However, 70% of manufacturing units are in Asia including China and India. 70% of marketing units are in North America and Europe. Based on 7 marketing organizations that cover the whole world LG engages in global strategic management. Its major products are TV, VCR, refrigerators, air conditioners, home appliances, display such as CPT/CDT, monitor, LCD/PDP TV, multi-media products such as CD-ROM drive and PC, information communication products such as handsets and IMT-2000.Particularly, after the middle of 2000s LG rapidly moving toward the position of one of th e global top three. Within three years after announcing its goals to become a producer of high premium products with its own unique global brands, LG successfully penetrated North America and European markets. LG is also marketing the emerging markets in South America, China and India with high premium product strategy. Thus, LG Electronics dare to battle in global premium markets because of its blue ocean technologies and differentiated design capabilitiesGlobal strategy of LG Electronics as a leading Korean company Economic recovery in advanced countries including Japan is still sluggish, although corporate financial performance has been recovering gradually. And companies whose business activities in emerging countries experiencing an economic boom account for a larger proportion tend to show better financial performance. Leading Korean companies have a larger presence in the world market and attract considerable attention. I will focus on LG Electronics, Inc. A leading company r anking with Samsung Electronics Co. Ltd. in the world’s electrical and electronics industries, with the largest market share in home appliances markets in important emerging countries, such as India, Brazil, and Indonesia, and relatively advanced management methods including corporate governance, which are highly valued, and will discuss features or important points of its global management and personnel strategy . Leading Korean zaibatsu—The LG group The Korean zaibatsu (chaebol), a unique large companies group, is very influential in Korea’s corporate sector.Top 28 companies by market capitalization other than public corporations account for 58 percent in the aggregate market value (Korea Composite Stock Price Index: KOSPI) at the end of 2009 and most of those companies belong to zaibatsu company groups. Striking features of the zaibatsu are as follows: 1. Many zaibatu started as a family company. 2. Zaibatsu leaders and their relatives and affiliated companie s are major shareholders. 3. Share holding relationships are complicated. 4. Zaibatsu companies are engaged in businesses in diversified business areas. hows changes of companies groups and the LG group has occupied a higher position, although some groups failed or are downgraded due to the Asian currency and financial crisis in 1997 and 1998. Also its LG’s leader is in the third generation ahead of other major zaibatsu and he introduced a holding company system, aiming at clarifying the structure of owning and controlling group companies. Total assets of the LG group with 53 affiliated companies reach 78. 9 trillion won, the fourth largest in Korea’s private sector and combined market capitalization of the group’s leading our companies (LG Corp. , (a holding company), LG Electronics, LG Display, and LG Chem. ) accounted for approximately seven percent of the aggregate market value at the end. LG Corp. , a group’s core company, controls three large segmen ts, that is, â€Å"electronics,† â€Å"chemicals,† and â€Å"telecommunications and services†. Among these, LG Electronics plays a central role in the â€Å"electronics† segment. However, the group expects LG Chemistry to play a heightened role in its battery business, one of the most important and promising business areas.Features of LG group’s management policies are as flows: 1. Relatives including the zaibatsu leader, large shareholders, carried out corporate management in collaboration 2. Its extent of diversification of business lines is relatively limited and electronics and chemicals businesses have grown mainly. 3. The group’s management has abided by its management policies of â€Å"considering human beings first† and the group was the first zaibatsu to start recruiting employees publicly. Thus it has actively wrestled with the appointment and training of promising staff to be professional managers. . The group is said to ha ve fewer relationships with politicians and less reliance on them. As a result, it managed to grow its businesses and concentrate management resources by its own policies and strategies. In Korea, many companies face difficulties in dealing with unions and labor strikes. However, â€Å"both employers and employees agreed on a pay increase for 20 years in a row without any offensive negotiations† in LG Electronics. The situation is different from Samsung Electronics which does not have a labor union.The February 26, 2005 issue of the Toyo Keizai describes corporate culture of the leading zaibatsu as â€Å"Samsung’s management, Hyundai’s guts, and LG’s harmony and solidarity. † 2 LGE ranked fourth in its industry in Global 500 LGE has five segments: Home Entertainment (TVs and audio products), Mobile Communications (cellular phones and handsets), Home Appliance (home appliances), Air Conditioning, and Business Solutions (monitors, commercial displays for hotels, equipment for automobiles, and security solutions).LGE has expanded into approximately 80 countries and the number of employees exceeds 80 thousand. Its consolidated financial results (FY 2009) and position in the industry are as follows: ? Sales: 73. 0 trillion won (a 15. 3 percent increase year over year) ? Operating profit: 4. 2 trillion won (a 3. 6 percent increase y-o-y), operating profit margin: 5. 8 percent ?Net profit: 2. 8 trillion won (a 145. 0 percent increase y-o-y) ? Total assets: 44. 8 trillion won (equity capital: 17. 2 trillion won) ?LGE was ranked fourth in its industry in 2009 Fortune Global 500 in terms of sales volume, behind first-place Siemens, second-place Samsung Electronics, and Hitachi and ahead of Panasonic and Toshiba, which were ranked fifth and sixth, respectively. ?LGE’s TVs or cellular phones market share and respective position in terms of sales volume in 2009 in the world. LGE had the second largest market share in terms of TV sa les (the same 12. 4 percent share as SONY. Samsung Electronics had the largest share of 23. 3 percent. ) and the third largest share in cellular phones sales(10. percent. It was behind Nokia (38. 3 percent) and Samsung (20. 1 percent)). The company is one of the companies with the largest market share with respect to refrigerators, air conditioners, washing machines, microwaves in the world and is the leading home appliance supplier in growth markets including India, Brazil, and Indonesia. Its overseas sales account for 88 percent in its overall sales and is at a higher level in comparison to competing Japanese manufacturers (SONY: 74 percent, Panasonic:47 percent, and Sharp:48 percent).This is largely because Korea’s domestic market is not large enough for the company to expand its businesses. Chapter 3 Strategic features of its global management are as follows: 1. Selection of growth markets based on long -range plans 2. Prompt and bold decisions to expand into new markets and concentration of management resources 3 3. Decisions by local offices on development, locally designed products, building a sales network and internationalization of headquarters 4.Effective sales promotions with emphasis on its brand name I would like to examine those points by citing concrete examples and touch upon its expansion into India, a typical success case in an important market. Expansion into India with can-do attitudes Its main markets targeted for growth have been those of emerging countries with large potential for growth and fewer strong rivals. LGE expanded into India with the second largest population in the world and a younger age structure and longer population bonus period in 1997 (establishment of LG Electronics India, LGE’s fully owned subsidiary).Although many of its rival companies including Japanese companies exported their products from home countries to India at that time, LGE started producing products at its factories ahead of the rivals and acquired a competitive advantage. LGE placed a priority on strategic advantages of taking the lead and determined it without hesitation, despite insufficient infrastructure with respect to operations of the factories, product distribution, or representatives’ daily lives.The company has marketed a series of products, fully taking into accounts consumers’ tastes and regional needs or features, including TVs which work in an unstable voltage situation, various kinds of colorful and flowery and lockable refrigerators with large crispers for vegetarians and cooler cases for women’s cosmetics, TVs with on-screen display options in ten regional languages, washing machines with a â€Å"sari† (a national female costume) cycle, and microwave ovens with cooking menus including 77 kinds of Indian dishes.Its products attract customers’ attention. Also it markets low-end products, while marketing high-end products at the same time in order to increase brand ima ges, in relation to its brand strategy. Furthermore, it has made efforts to establish sales and service offices, building a network of offices across India. Expatriates dispatched from Korea (around 30 people) are mainly involved in the strategic matters or so ,and it has employed many talented local employees who knew markets and consumers since its start of local production.The company has actively made use of such local human resources with respect to sales of products and customer service, or development and design of products. The organization has been operated by local staff over a long time and heads of personnel and sales and marketing divisions are Indians. The company has introduced an evaluation system on a performance basis which is understood and acceptable by local employees and welfare program including welfare facilities trying to motivate such employees.On the other hand, there are some points to be noted with respect to representatives dispatched from Korea. First of all, the head of the local subsidiary has held the position since the creation of the subsidiary over a long time and made efforts to enable the company’s business to take root and expand from a longer point of view. Secondly, many Korean representatives are accompanied by their families and it appears easier for them to commit to their work, unlike Japanese representatives, many of whom are employees working away from their families in Japan.Furthermore, when it comes to marketing methods on raising company’s awareness or corporate image, LGE places more emphasis on concentration and efficiency effects in each market than Samsung Electronics which seems to address the methods worldwide. As a result, it becomes a sponsor for cricket events which is very popular in India, as sports marketing rooted in the region. Additionally, LGE has two factories (It will start another new factory shortly. ) and one R & D center in India.Although the company’s total investme nt amounts to approximately 13 billion rupees, it plans to spend 15 billion rupees to expand its production as a production and export base in accordance with its worldwide strategy, not just for sales in India. Sales in its Indian business stood at 130. 9 billion rupees in 2009, accounting for approximately six percent in LGE’s total sales. It plans to increase the percentage to 12 percent in 2015, which will exceed the proportion of Korea.Making use of local human resources and â€Å"inner internationalization†on a HQ basis I would like to pay attention to features of LGE’s personnel strategy. First of all, making use of foreign human resources (local human resources and those without Korean nationality). The company tries to cut the number of representatives dispatched from Korea in various overseas offices considerably and employs many local staff members and promotes some of them to a higher position. Furthermore, capable officers and employees without Kore an nationality are recruited in its headquarters positively.Seven out of 13 executive officers, the highest level of officers, who are in charge of material business operations including marketing, procurement, supply 5 chain, HRM and strategy, do not have Korean nationality. This shows that its personnel system has been internationalized to a large extent. It is often said that how foreigners can show their abilities is closely connected with internationalization of headquarters (internationalization at home) and therefore it is important and necessary. It appears that the company’s method is advanced on this point.That is, the Company employed many translators in order to support Korean employees who were not good at preparing English documents, when it made English its common language in the company. This was a measure to help the system to take root. Also the company says that employees’ average TOEIC score is said to be over 900 (excluding R & D staff who is requi red to have technical expertise, rather than language expertise), although high TOEIC scores of new employees of the company are often talked about. The average score including such R & D staff is between 800 and 850. ) It is said that there is a rule inside the company that there is no need to reply if an e-mail message in Korean is sent to an overseas office from its headquarters. It is reported that Rakuten and FAST RETAILING will make English the common language and I consider it important for those companies to create a mechanism to pay close attention to or support employees in order to help the system to take root and function efficiently, like LGE does.LGE and other leading companies including Samsung Electronics and Hyundai Motor have taken similar measures, including targeting emerging markets with large growth potential and fewer strong rivals ahead of them and concentrating management resources on its business there, launching products timely, taking into accounts consum ers’ tastes and regional needs or features, valuing a brand image, and making good use of foreign human resources, despite differences about where to place emphasis on or which method to take.Especially features or strength of Korean companies lies in their can-do attitudes of cultivating a new market ahead of others, despite adverse conditions of insufficient infrastructure. On the other hand, companies utilize and maintain their strength, when responding to changes in their business environment properly. It is impossible to continue success by using the same business model and method. On this point, skillful responses of such Korean companies, which are â€Å"sandwiched† between companies of advanced countries including Japan and those of China, may not function properly and they may face a difficult situation in the future.Actually LGE’s operating profit plunged in the second quarter of FY 2010 due to intensified competition in the world’s smartphone i ndustry. I consider it necessary to watch responses of LGE and Samsung Electronics, while Japanese major companies start making more efforts to cultivate emerging markets. Also the corporate culture of â€Å"Samsung’s management and LG’s harmony and solidarity† and any changes in their culture in the future, Chapter4 Initial Business Operation in India LG India is established in 1997 as a 100% subsidiary of LG. It currently positions as the global No. market share firm in the areas of color TV, microwave oven, washer, airconditioner . LG India operates new manufacturing facilities in Noida, New Delhi and Pune in the region of Mumbai. LG aligned with an Indian company and supply 70% of its total component parts. Particularly, the second factory in the Pune region around Mumbai produces GSM mobile phones, TV, refrigerators, air conditioners and washers. With its increasing production capabilities LG now expands its target market areas to Southwest Region beyond th e current North East Region market.Noida factory at the India’s northern area of New Delhi produces TV, refrigerator, air conditioners and microwave oven. Besides, LG operates software R & D Center in Bangalore from 1998 to utilize excellent pools of research resources. LG’s strategic vision is to make India with 1. 1 billion people as the second global production base and achieve 10 billion . LG also plans to produce 20 million mobile phones by 2010 through utilizing production base in Pune . LG occupies #1 market position in home appliances including color TV, refrigerator, washer, air-conditioner, microwave oven, DVD players.LG also ranks # 3 in PC, monitor and mobile phones. In 2005 LG’s PC market share was fifth but customer preference rank was #1. Indian customers’ trust and preference of LG products are quite absolute. Within seven years after LG India started its operation the total sales of household electronic goods reached up to one billion dol lars. The 2005 sales figure was 1. 8 billion ($) and its employees are 2,800. As of 2008, its employees are 3,000. The number of its branches is 125. All the dealerships are 18,200 and service centers are 1,100. In this way, LG established sales and service network throughout India.By 2010 LG will increase sales by 6 billion ($) and the amount of additional investment is 150 million ($). Presidential Leadership of LG India Mr. Kim started LG India . His career advancement details include operation manager of electronic division of Changwon LG, Korea (1994~1996). Since then, his mostly oversea work experiences include Chicago, USA (1981~1984), Germany (1996), Dubai (1977~1980), Central America (e. g. , Panama 1988~1994). In November 1996 he agreed to work for LG India, and after one month of preparation and training he arrived in January 9th, 1997.He assumed the position of the president of LG India in 1997 and since then he made it grow to be No 1 global firm of home appliances mark et. In recognition of his outstanding performance in LG India he was promoted to the senior executive president of Southeast Asia Division in 2005. In January 2008 he concluded his work at LG after completing his work as the president of LG India. Since 1997 the annual growth rate of LG 9 India was 25-30%, which is the result of continuous innovative thinking for localization, brand building with new product ideas and ever changing marketing strategy including sports marketing.Some of his leadership elements are summarized as below (Kim, 2009). (1) Openness and Transparent Management Mr. Kim asserts importance of openness in localization. This openness is based on understanding of local workers and beliefs on them. Without transparent management, however, this openness is not attained. Mr. Kim really tried to make management transparent in localization of LG. For example, he had corporate meeting with more than 150 mangers at 9:00 A. M. of every 2nd Saturday of each month. Here, all the cost information, profit and loss statements are disclosed to all the participating managers.In this way all the mangers understand the overall operational status. Outsiders are allowed to visit and observe the factory operations. Mr. Kim says, â€Å"Positive thinking enhances the meaning of this life. If you have such positive view of work and India, then you will experience quite different results compared to those who regard India as a place of endless sufferings. Positive thinking, optimistic perspective and open management are quite important. † Such mindset also relates to the motivation of employees in India. (2) Emphasis on EmpowermentFor localization, beliefs in local workers have connection to empowerment. Mr. Kim always puts this credo into practice. For example, he says, â€Å"The great power is in entrusting others†. Many Korean executives ask, â€Å"Are Indian managers trustworthy? † Mr. Kim always replies, â€Å"Yes, I trust them. To the ext ent I trust them, they display their loyalty. Ordinary people trust others no more than 50%. However, we expect others to trust ourselves 100%. 99% of people want that. Empowerment transforms people. If you cannot trust others, then don’t demand their loyalty, either.Although you may experience undesirable results later, it is better to trust people first. â€Å"For example, at nine o’clock there is no Korean manager and yet many Indians work here and there. Indian managers work on their own initiatives. Compared to India LG, Mr. Kim comments on a factory of LG China, â€Å"At night many Korean mangers stay in the factory and supervise Chinese workers. This is not effective. If so, they do not regard it as their own company. They only regard it as Korean company and instead keep resentful feelings inside. † 10 (3) Systematic Discipline of ManagementMr. Kim implemented empowerment and at the same time strengthened organizational disciplines. Mr. Kim used the ter m, â€Å"discipline†. Noida factory director said, â€Å"Mr. Kim never cancels any meeting that he chairs. He hardly misses work because of sickness. † Empowerment requires systematic construction of work structures. Mr. Kim closes the book twice a month. At that time, CFO of LG Korea even did not understand the rationale of such practice. With empowerment based on trust Mr. Kim successfully implemented systematic management structures.As the result, LG India mangers took every 15th of each month same as the last day of the month for performance evaluations of each functional units. (4) Innovation based on localization of R&D and customer-focused strategy For the success of localization, Mr. Kim emphasizes continuous innovation based on localization of R&D and customer-focused strategy. Through localization of R&D, products which fit local customers come into existence. This credo relates to customer-focused strategy, as localization of R&D is necessary for satisfactio n of local customer.For example, the total number of R & D personnel of LG India is 150, which is the largest among MNCs. India LG has the large number of R & D personnel comparing with ration of total employees. Mr. Kim comments, â€Å"Localization is about independence from the Korea Head Offices. This must include R & D’s independence as well. † (5) Market and Field-Based Leadership Mr. Kim visited almost all parts of India on foot. In the course of building nation-wide marketing network he visited all the important places of India. LG India has 46 marketing centers and 70 other remote area offices are in operation as well. 6) Rapid Decision Making Mr. Kim’s speed of decision making is very fast. The style of his decision making is, â€Å"clear, simple and precise†. He rarely says, â€Å"Let me think over and talk about this later†. Chapter 5 Localization Strategy in India This section summarizes localization strategy and a few success factors o f LG India (Park, 11 2009). LG Korea points three factors for LG India’s superior performance outcomes. First, production of high premium quality of products, Second, localization policy efforts, Third, strong distribution network for vast rural areas.Among these three, localization policy initiatives are the most critical of all. LG India employs unique marketing practices with right products that fit to Indian market requirements (SERI, 2007b). In 1997 LG India deployed 70 product lines all together and started establishing LG brand power in Indian market. For new product development LG India became successful to plant the brand awareness among Indians that LG products reflect Indian tastes with Korean technologies. For example, Indian traditional costumes are quite thin and therefore quite sensitive for slight pressures.LG India developed washers that do not use circulating wing in the center and accordingly they were a huge market success (SERI, 2007a). Initially, LG Indi a produced products in the form of OEM through strategic alliances with Indian local suppliers (Park, 2009). However, with slow productivity progress in Indian suppliers, LG senior production manger started working together with Indian workers in the factory floor. He ate with them and discovered the practical problem areas. In this way, there was drastic change in work attitude and habits among Indian workers and accordingly noticeable productivity improvement became a reality.Since more than ten different languages are spoken among workers, LG India devised a system through which workers may choose production instructions in their own languages. The primary reason why Japanese electronics firms were unable to capture Indian market was their failure in local accommodations. Because of unstable electric supply in India, accidents occur in relation to uneven flows of electricity. LG India investigated the causes of this accident and subsequently developed condenser that is capable en ough to function under unstable electrical flows.In this way, component parts were newly developed according to the local conditions. LG India boldly transferred almost all of decision making powers (up to 99%) to local experts who would devise effective marketing campaigns to handle changing customer requirements in India. LG India also introduced drum washer and dish washer product lines that have direct drive functionality. At the first year LG India sold 4,000 units of dish washers whose components are imported from Korea and then assembled in India. The retail price range was 40,000 to 80,000 rupees. Drum washer is produced in LG-owned factory nearby of Pune area.LG emphasizes the functional advantages of its washers in terms of substantial reduction in 12 washing time and water usage. LG India also extends the period of free warranty of its new products from two years to seven years. Even in mobile phone development, LG India considered the local conditions. For example, in vi ew of high noise level, the bell sound of the Indian phones is much louder than that of other advanced countries (Chosun, 2008. 9. 25). Even now, no more than twenty Korean managers work in LG India while the number of Indian employees is 3,000.For the good community relations LG India built public health center nearby of its manufacturing facility at Noida. It also employs doctors, pharmacists and nurses to serve the people in the community at no cost to the people. At the 2nd factory location of Pune area LG India is also in the process of building public health center. LG is not merely making money. Rather, it is establishing the favorable corporate image to the people in that it creates employment opportunities for the people and contributes to the overall wellbeing of the community.LG India also takes much effort in sports marketing. LG India sponsored Cricket National Championship for more than ten years and accordingly enhanced LG brand awareness Samsung engages in sports mar keting in global scale while LG employs sports marketing in national or regional level. For example, Samsung implements brand promotion through its sponsorship of Chelsea Soccer Team for targeting the entire Europe. LG, on the other hand, focuses its sports marketing for particular nations. From 1999 LG has invested heavily on Cricket World Cup which South Africa, India and Thailand hosted respectively.LG is proud of sponsoring local and regional popular sports such as Cricket World Cup and promotes its products through direct and relational marketing strategy. This is quite different from Samsung’s global sports marketing based on its abundant financial resources (Park and Park, 2007). Since the most favorite sport of Indians is Cricket, LG also embedded Cricket game functions in its TVs sold in India as well. Another reason why LG India was so successful in India was its upper middle class strategy. LG India targeted upper 5% of Indians through high premium product strategy . These people have purchasing power for LG products.Besides, such brand image also allows other customers that join the upper middle classes prefer LG brands for the status symbol effect. Lastly, for localization strategy of LG India cobweb distribution and service strategy are important factors . LG India from its early pioneering years poured much of its resources to develop distribution and services networks which include 18 branches in major regions, 1,800 logistic centers and 85 service centers throughout the nation. While other firms 13 paid little attention to after services, LG India allocated almost half of its human resources for the after-services.LG India also adopted saleswomen system that utilized India’s vast pool of women workforce. LG India was the first that implemented the system of saleswomen in India. These saleswomen certainly contributed to the sales increase of electrical household goods. Conclusion The international economic crisis of 2008-2011 was c hanging both general environment and the LG Electronics’ growth. The consequence was a fall of the financial results: Table 1. LG Electronics in 2011: a crisis of the profitability (in % of total) Ratio 1= Net income Revenue | -0. %| Ratio 2= Net income Total assets | -1. 5%| Ratio 3= Net income Total equity | -3. 8%| Source: LG Electronics. But with around 91,000 employee’s en 2011, LGE remained the world’s second largest television manufacture and the fifth largest mobile phone maker. In spite of the world economic crisis, LG Electronics aims to make the company one global top 3 in terms of shareholder return, profitability, growth, sales and market share. In this way, the LG Group adopted, in 2007, three specific values and, consecutively, six strategies:Table 2. LG Electronics strategy task Vision| Global Top 3 in Electronics & IT Industries| Three values| 1/ Creating customer values through innovations and differential designs2/ maximizing shareholder value s3/ Building an organization worth benchmarking| Six strategies| 1/ Focusing on boosting ROIC51 instead of simple growth2/ Optimizing the portfolio3/ Counter measuring the market bipolarization4/ Technology innovation and design differentiation5/ Strengthening brand investments6/ Reinforcing global competencies| Indeed, the LG Group remains a strong economic actor.It controls very profitable subsidiaries. It is the case concerning LG Chem, LG display and, above all, LG Corp. , the LG Group’s holding: Table 3. The profitability of the most important LG Group’s companies in 2011 (in %) | LG Chem. | LG display| LG Corp| Ratio 1= Net incomeRevenue| 11. 3| 3. 1| 6. 5| Raito 2= Net incomeTotal Assets| | 4. 0| 9. 4| BIBLIOGRAPHY http://asiantalks. com/2012/05/16/globalization-at-lg-electronics/ http://cdn. intechopen. com/pdfs/12111/InTech-Globalization_of_markets_marketing_ethics_and_social_responsibility. pdf Values† , Beverly Hills, CA: Sage Publications, p. 1. http: // www. business-ethics. org/corpadv. html , April 12, 2005. http://www. consumerpsychologist. com/intro_Social_Responsibility. html, June 08, 2010. http:// www. business. org/index. php? show , April 12, 2005. http:// www. csreurope. org ; and Howard Stock, Euro Funds Bank on Social Metrics,† Investor Relations Business, April 21, 2003, p. 1. http:// www. globalpolicy. org/globaliz/define , April 23, 2005. http:// www. questia. com/popularSearches/ethics. jsp , May 2, 2005. http:// www. imf. org/external/np/2000 , April, 26, 2005. http://www. knowthis. om/principles-of-marketing-tutorials/, July 05. 2010 BARJOT (Dominique), (ed. ),  « Globalization-La Mondialisation  », Entreprise et Histoire, n ° 32, 2003. BARJOT (Dominique), PARK-BARJOT (Rang Ri) (eds. ),  «Aux origines du miracle coreen  », Conflits Actuels, n ° 22, 2008-2. BARJOT (Dominique), â€Å"South Korea’s Economic Development since 1950†, Les Cahiers de Framespa. Nouveaux champs de lâ€⠄¢histoire sociale, n ° 8, 2011, http//framespa. revues. org/744. HAN (Woo Keun), translation LEE (Kyung Shik), Ed. Grafton K. Mintz, The History of Korea, The Eul Yoo Publishing Company,